The problem
Nobody buys an electric car they cannot charge. When Eşarj was founded in 2008, Turkey had effectively no public charging infrastructure, so intercity EV travel was impossible and fleet electrification unthinkable.
How it works
Eşarj develops and operates public charging stations — AC and DC fast chargers — in 81 provinces, alongside home and workplace charger sales and the software to find, pay for, and manage charging. Drivers top up per session; corporates, dealers, and fuel retailers get turnkey infrastructure. Backed by Enerjisa, it prioritised fast (DC) chargers on high-traffic corridors and malls, and partners with automakers — including building 70+ AC/DC stations across BYD’s Turkish dealerships.
Pain points
Range anxiety between cities, overnight charging too slow for daily drivers, and a fragmented patchwork of operator apps and payment flows.
Business model
Per-kWh/session charging fees at its own stations, plus B2B revenue from station hardware sales, installation, and charging-management software — with automaker and retail partnerships driving utilisation.
Challenges
Each DC station is a six-figure grid-connected asset that only pays back at high utilisation; connection queues and power prices bite; and Togg’s Trugo, Zorlu’s ZES, and global operators contest the best highway locations.
Funding
- Raised: MISSING (company-built, then balance-sheet funded inside Enerjisa).
- Ownership: Enerjisa Enerji’s wholly-owned Enerjisa Müşteri Çözümleri holds 100% of Eşarj shares (Enerjisa).
- Valuation: MISSING.
Latest — January 2024
Eşarj plugged in its 1,000th station — a high-speed DC charger at Aqua Florya — reaching ~1,800 sockets and 80+ MW of installed capacity with nearly one million lifetime charging sessions, and marked the milestone with a 20% customer discount across the network from January 24–26, 2024.