Series CWHILL

WHILL builds wheelchairs people actually want to ride

Designer power chairs and scooters that look like personal EVs, plus a self-driving mobility service already carrying passengers through major airports.

تصنع ويل كراسي متحركة أنيقة بمظهر المركبات الكهربائية الشخصية، وتشغّل خدمة تنقل ذاتية القيادة تنقل المسافرين في المطارات الكبرى.

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  1. The Bottleneck

    What was broken?

    Traditional wheelchairs look and feel medical — heavy, stigmatizing, hard to maneuver — so people who need them avoid trips as short as the grocery store two blocks away.

  2. The Move

    Why it worked

    Started from industrial design, not medical supply: Nissan/Sony/Olympus-bred founders made a device people want to be seen in, then layered autonomy and a rentals network (via the Scootaround merger) into a mobility service.

  3. The Trap

    Battle scars

    Hardware margins plus medical-device regulation (FDA clearance per model) in every market; autonomous airport service needs venue-by-venue deals; and capital-intensive inventory against giant mobility incumbents.

The problem

A wheelchair user told WHILL’s founder he’d “given up on even going to the grocery store two blocks away.” The devices on offer were clinical, bulky, and embarrassing — mobility engineered without dignity.

How it works

WHILL designs power chairs and scooters like consumer EVs — tight turning, sleek looks, app-connected — sold through retailers and online (Models C2, F, and R scooters). Travelers rent through Scootaround, and at airports including Haneda passengers summon self-driving WHILL units that detect obstacles, brake automatically, and deliver them to the gate.

Pain points

Stigma that keeps people housebound, the cost of buying for temporary needs, and airport terminals whose distances defeat anyone with limited stamina.

Business model

Hardware sales plus short-term rentals and venue fleets: airports and large sites pay for autonomous or on-site mobility service instead of staffing wheelchair pushers.

Challenges

Each model needs regulatory clearance per market, airport rollouts are won venue by venue, and holding physical inventory ties up the capital raised for expansion.

Funding

  • Raised: $45M Series C (Sep 2018, led by SBI Investment, Daiwa Securities Group, and WHIZ Partners with Endeavor Catalyst), taking total funding to about $80M at the time; later strategic funding led by Toyota’s Woven Capital (May 2022, amount undisclosed) to scale production and the service business (company and Endeavor).
  • Valuation: MISSING.

Latest — May 2022

On 17 May 2022 WHILL closed strategic funding led by Woven Capital, Toyota’s growth fund, on its 10th anniversary — earmarked for global production scale-up and the service side of the business after autonomous trials across San Jose, New York, Houston, Dallas, Atlanta, Toronto, Winnipeg, and a permanent Haneda installation.

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