The problem
Istanbul has about 16 million people and only around 20,000 taxis: hailing a cab is a lottery, traffic strangles bus schedules, and the last mile from the metro to home is usually on foot.
How it works
Marti runs a single mobility app: TAG ride-hailing matches riders with car and motorcycle drivers, a taxi-hailing layer sits alongside, and a fleet of rental e-mopeds, e-bikes, and e-scooters — tracked over Marti’s own IoT stack — covers short hops. Marti Kurye (launched October 2025) added same-hour parcel delivery, and a July 2026 multi-year partnership with Silicon Valley-based Tensor will put Level 4 autonomous vehicles on the platform in cities across Turkiye.
Pain points
Impossible taxi supply, unpredictable fares, no clean first/last-mile option, and intracity parcels that still move at van speed.
Business model
Commission per ride, per-minute rental fares on shared two-wheelers, and courier fees — all settled inside the app.
Challenges
TAG-style ride-hailing faces municipal pushback and demands for formal regulation; shared scooters need constant capex and rebalancing; and as an NYSE-listed company every quarter is judged — Marti reported its first positive adjusted EBITDA only in Q2 2026.
Funding
- Raised: listed via SPAC merger with Galata Acquisition Corp. (closed 11 July 2023, trading as MRT on NYSE American); private raise amounts unverified (MISSING).
- Valuation: MISSING.
Latest — July 2026
On 13 July 2026 Marti filed a 6-K announcing a multi-year strategic partnership with Tensor to purchase and deploy autonomous vehicles on its mobility platform across Turkiye — signed by CEO Oguz Alper Oktem, who rang the NYSE opening bell back in July 2023.