The problem
Before Snoonu, getting things delivered in Doha meant a different app for every errand — one for food, another for groceries, none for the odd pharmacy run — while small businesses that wanted to sell online had no affordable last-mile fleet to plug into.
How it works
Snoonu runs a single super-app over its own courier network: food and grocery delivery, e-commerce shopping, home services (car wash, maintenance), gifts and flowers, plus restaurant, supermarket, and pharmacy ordering. The same logistics backbone is sold as third-party delivery to local startups and SMEs. The 5.5 release pushed further into daily life with Snoonu Plus membership perks, the Genie AI assistant, laundry 2.0, smart shopping, and cinema booking.
Pain points
Fragmented single-category apps, SMEs priced out of building their own delivery, and customers who wanted one account, one courier, one bill for the whole day’s errands.
Business model
Commissions and fees on every delivered order across food, grocery, and marketplace verticals, logistics contracts with SME merchants, and recurring Snoonu Plus membership revenue — with earlier Series A capital ($5M, 2021) funding the fleet build-out and the 2022 acquisition of Oman’s Akeed extending the footprint.
Challenges
Doha’s density made unit economics work; Kuwait and beyond must prove the same. Each new vertical — content streaming via the TOD-beIN partnership, AI, laundry — adds surface area against focused rivals, and GCC super-app competition (regional giants included) is intensifying exactly as Snoonu expands.
Funding
- Raised: $12M Series B (May 2023) led by Qatar Development Bank with undisclosed co-investors — the first Series B by a Qatari startup (Wamda).
- Earlier: $5M Series A (2021); acquired Oman-based Akeed in 2022 (Wamda).
- Valuation: MISSING.
Latest — May 2026
On 1 May 2026 Snoonu announced official expansion into Kuwait, with operations starting 30 April 2026: phased rollout of e-commerce, delivery, home services, gifts and flowers, then restaurants, supermarkets, and pharmacies over three months — backed by ~180 local hires and Bader Al-Ajeel appointed CEO of Snoonu Kuwait.