The problem
Home buying in the region was an analogue maze: buyers shuttled between agents and banks with paper files, mortgage approval took weeks, and less than 1% of transactions happened through digital channels — locking out first-time and foreign buyers alike.
How it works
Huspy covers the whole purchase in one place. Buyers browse its full-service property marketplace and apply for mortgages online; behind the scenes, the Mortgage Brokers Portal connects brokers with 25+ banks and the Agents Super App gives professionals pricing and pipeline tools. Acquisitions like Home Matters (UAE, 2021), Mortgage Direct (Spain, 2023), and Integra Finance (Italy, 2026) plug local lender networks into Huspy’s AI-based systems market by market.
Pain points
Disconnected agents and lenders, slow opaque mortgage approvals, zero price transparency, and a financing journey that newcomers to the region found nearly impossible to navigate.
Business model
Huspy earns brokerage commissions on the mortgages flowing through its platform plus revenue from marketplace services and professional tooling for agents and brokers — monetising every side of the transaction it digitises.
Challenges
Each new market brings different mortgage regulation and lender behaviour to integrate; acquisition-led expansion must fuse teams and systems without breaking unit economics; and interest-rate or property cycles feed straight into transaction volumes.
Funding
- Raised: $37M Series A (Jun 2022) led by Sequoia Capital India, with Founders Fund and Fifth Wall making their Middle East investment debut in the round.
- Earlier: one of the largest seed rounds ever in MENA at the time.
Latest — September 2026
On 24 September 2026 Huspy announced the acquisition of Italian credit company Integra Finance — its fifth credit-intermediation deal and entry into a fourth market — with a planned $86M investment, combining Integra’s 160+ advisors and 50 banking partners with Huspy’s AI-based mortgage and real-estate systems through 2026 and 2027.