The problem
Most of Syria’s healthcare market still runs on paper, phone calls, and WhatsApp. Clinics juggle appointments by hand, keep no searchable patient records, and are invisible online — so doctors lose bookings and patients struggle to find and reach the right provider.
How it works
Launched in Syria in 2025 by Tarek Skheta, Maged Hamdeh, and a third co-founder, Moadna gives doctors, clinics, and medical centers one platform for appointments, patient records, medical visits, billing, revenues, and expenses. On the patient side, it offers digital booking and communication tools plus online discoverability — so a doctor becomes findable when a patient searches for care locally. The roadmap extends toward deeper patient records, smarter communication, clinic analytics, and AI-supported features, starting from Syria with an eye on underserved regional markets.
Pain points
Double-booked appointment books, paper files that cannot be searched, billing with no reporting, and patients who cannot discover or contact providers except by phone or WhatsApp.
Business model
Provider-side SaaS: clinics and medical centers pay for management software, digital bookings, and online visibility, with future revenue from analytics and AI-supported services layered on the provider relationship.
Challenges
The gap is cultural as much as technical — shifting doctors and patients off manual habits is slow. Infrastructure, payments, and trust-building are hard in Syria, healthcare regulation still needs careful clarification (though the team cites helpful guidance from the Syrian Ministry of Communications and IT), and the startup must prove strong adoption before its planned pre-seed.
Funding
- Raised: $50,000 angel round (Jun 2026) at a $300,000 valuation, ahead of a planned pre-seed round — to fund product development, technical infrastructure, and commercial expansion.
- Earlier: participated in Thimar, a program supporting Syrian startups with business-model development ahead of fundraising.
Latest — June 2026
On 18 June 2026 Moadna announced the $50,000 angel investment, reporting 550+ doctors, clinics, and medical centers on the platform, 8,000+ users, and 3,500+ appointments booked — traction the founders say drove the round.